The digital population grew to over 4 billion people in January of 2019. Numbers like that just goes to show that an effective website is an essential cog in your marketing machine. Staying abreast of current web design trends remains the best way to keep your designs fresh and engaging.
Here are 2019’s best website design ideas to keep your designs ahead of the curve.
If you’re not designing responsively yet then you’d better catch up fast because Google no longer indexes based on desktop content – they look at the content of your mobile site first. This means a good chunk of your SEO relies on how usable your website is on a mobile device.
Mobile-first ranking didn’t come out of nowhere. Over 50% of all traffic on the web is mobile with that figure only expected to climb.
Responsive design is no longer a “nice to have” it should be prioritised going forward.
The grid system is a designer’s best friend but 2019 is the year we expand our social circle. Asymmetrical layouts will take centre stage this year with broken grid designs lending depth and interest to our designs.
Just remember, even the hottest trend doesn’t make up for shoddy UX. Asymmetry and grid breaks must be applied with skill and care lest the user get lost on the page. When in doubt, rely on consistency: use repetition to ground the user and prioritise your page’s hierarchy.
Overlapping Design Elements
2019 is all about visual interest and breaking the rules, and overlapping design elements as a trend fits into both categories.
Particularly when it comes to web design, we’re accustomed to elements being carefully separated with appropriate padding so breaking this expectation is a great way to enhance your design.
As with any unusual treatment, however, overlapping should be applied with care. Mobile-first rules should still be in effect and UX should take priority. If your users are getting lost or confused, you’ve taken things too far.
Scrolling is a major point of contention among designers and marketers alike. There was once a time, not so long ago, that anything below the fold was considered a waste. But with the rise of mobile technologies “above the fold” thinking has fallen to the wayside. In its place: dynamic scrolling.
Employing dynamic scrolling techniques means designing your site in such a way that it’s clear there is more for the user to see if they scroll down. It can be as subtle as employing an asymmetrical layout or as obvious as scroll-activated animation.
Dynamic scrolling has made scrolling cool again, which isn’t to say “above the fold” is entirely dead. The information included above the fold should still be carefully considered, it’s just no longer the be-all-end-all.
This one isn’t so much a trend as a movement and it’s sorely overdue. The web must be accessible, full stop. Unfortunately, accessibility standards are often overlooked when it comes to designing and building for the web. 2019 is here to change that.
Accessible design is the act of designing and building your websites so that anyone may access them, regardless of ability. This goes beyond making sure all your images have alt text as standard.
An accessible website will have proper contrast, appropriate type sizes, and extensive image descriptions. It will also be built semantically so that screen readers can properly navigate it.
This drive toward inclusive design is a boon for disability advocacy, but they’re far from the only ones to benefit. This is what’s referred to as the curb-cut effect.
For example, 85% of videos on Facebook are watched without sound. Adding closed captioning to your visual media doesn’t just help hard-of-hearing and deaf people access your material, it also reaches those users too lazy to hit the volume.
Pushing the boundaries of typography is always in a designer’s job description but the way the web is built has made our digital efforts a little trickier than print. However, as web technologies become more sophisticated, so too will our efforts in this arena.
Experimental typography can include a number of things, such as:
- Cutting out parts of letters
- Imagery inside typography
- Type that follows specific shapes
- Animated text
2019 will be the year we experiment with what’s possible online, utilising new ways of coding to bring our more radical ideas to the screen.
Just remember, no amount of cool experimentation makes up for a lack of accessibility. If your designs aren’t able to be understood by everyone you’ve failed at your job.
2019 is the year of colour and it’s not shying away from the fact. Web design is well positioned to lead this revolution, with screens able to display saturated, crisp colours the way print doesn’t.
So why is colour so important? People take just 90 seconds to judge a product and almost 90% of that initial judgment is made on colour alone. The right colours can also improve the readership of your site by up to 40%.
Designers are taking those statistics to heart with a trend towards bold, saturated colours that reflect and uplift brands.
As our designs become more colourful and bold, our use of white space is going to rise to balance out our layouts.
Negative space is a key tool in every designer’s belt and for good reason. Minimalist layouts are easier to read and more effectively direct the user’s focus.
They also serve to lend a brand a more professional feel. Consider the open layout of specialist clothing boutiques vs over-cluttered fast fashion stores.
Stay on Top of These Web Design Trends
Web design trends come and go but they’re still the best way to keep your designs modern and engaging. 2019 will push the boundaries of design in many ways. Bold color schemes, asymmetrical layouts, and overlapping elements will all serve to add interest to our designs while old staples like negative space will serve to give us balance.
Looking to learn from others’ mistakes? Here’s what you can learn from the worst websites ever.