Are you in the beginning stages of designing your company’s website? Do you need content that can grab people’s attention right away?
If so, then you should know the importance of adding logos to your site. Having a logo gives visitors a better idea of the products you offer and how it can benefit their lives.
With our knowledge of website designs, you can create a logo that will stay in customers’ heads and remind them why they go to you for their needs.
Here are nine ways that logos can be incorporated into your website.
1. Brand Marks
Some of the best logos on websites are those that keep the appearance and design process simple. You can grab people’s attention while they look for products online without using any words.
One prime example is a brand mark, which uses unique images to help your company stand out instead of names and phrases. You can use pictures, signatures, and even just letters, as well as come up with an image no one has seen before.
Make sure that the image(s) you use represents your products so that viewers know what you offer. There are certain ways you can be creative with your designs, such as coming up with an image or mixing existing ones.
2. Company Names
Another way that you can avoid stress and time spent on designing business logos is by using the name of your company. Some options can’t make your company clearer to recognise than your brand’s name.
You can design your logo in plain text so that it is easy to read. On the other hand, using a certain style for the words can help your logo look professional.
Check on the logos that competitors use so that you don’t use the same designs. It might also help to use a unique colour or mix to make your logo stand out.
Business web design allows you to find a balance between creativity and simplicity, especially with your logos. That’s where using your company’s initials for brand recognition comes in.
If your company has one word in its name, then you should spend more time making it stand out. You can edit the size, colour, and shape of the initial so that it brings immediate attention.
Having multiple names in your brand helps you stand out by putting different letters together. You’ll have an easy time if the first letters of each word happen to form an actual word.
If you feel that an image or word isn’t enough on its own, then you can put them together for your web design. With more imagery to look at, potential customers will have more to remember when they are looking at options for products.
Your logo needs to have a clear focus, which is possible with the right spacing. Options include putting the company name inside the mark or putting them above each other.
We advise finding someone with experience in design if you want to start off on the right foot. This is an opportunity to learn from experience in keeping your logo memorable in the future.
Another way that companies make themselves stand out among the competition is with a figure. Wendy’s and Planters are among the most common examples.
Smaller businesses have a variety of options for mascots. You can take a spin on an existing figure or come up with a new design.
With animals and fictional creatures, you can help your logo attract people’s eyes while looking online. Take it a step further by mixing up people and creatures to provide the same imagery as a movie poster.
6. Negative Space
Logos can affect the chances of your brand bringing eyes to your site based on what is around it. With negative space, you can keep eyes on your logo and keep distractions to a minimum.
It’s important that you don’t make the space around the logo too noticeable. This is possible with shapes and marks a few inches between each other and the logo.
With a balance in space and design, you can make negative space work to your advantage. Keep the colours of the logo and background as different as possible while not making empty space too noticeable.
Where you put your logo on your site also makes a difference in how it stands out. When people click on your website, your logo needs to be the first thing they see.
You can have the logo in the middle of the page or position it at the top left or right corner, where people might be looking for specific information. If you go with the first option, then make it big enough to see first.
Colour also comes into play, as being around similar colours can make your logo blend in. Keep your logo in a place with plain or different colours so that people see it right away.
8. Relate to Offerings
Customers can be confused by your logo if it doesn’t relate to your products and services. While you want your logo to have a unique image, it should still remind people what you have to offer.
One option is including an image of one of your products with your brand’s initials. You can also include a picture of a product that your competitors don’t sell.
If you mix up images and words, then you can include your company’s name in the middle of an item. Another option is including the item at the beginning or end of the logo so that people recognise what you sell.
9. Consider Consistent Updates
One of the ways that companies succeed is by constantly evolving, and that applies to logos, as well. With updates to your logo over time, you can maintain customers’ intrigue.
Consider adding colours or new designs to your logo every couple of years. This will help you stay ahead of the competition.
You might need to come up with a new logo if the current one isn’t drawing eyes. It might help to look at how competitors change their logos to see what you need to add to yours.
Our Take on Logos
Logos keep your company in people’s minds, and the right design will improve your website’s traction results.
With these tips, your company can get the attention it needs to see long-term success.
For more web design expertise, check out our guides today so that you can make a name for your brand.