Are you looking for a new way to spice up your website and attract your target audience? Do you want to create a logo, but unsure of how to do that? If so, then you should consider what makes the best website logo design.
There are several different factors that you should consider such as the contrast and the colours you use. The more attention you give the construction of your logo, the more you’ll benefit from it for years to come.
See below for several key aspects of that make the best logo design possible. Be sure to consider them all while creating the new face of your website.
Correlation With Your Brand
The first concern you should have with your new logo is making sure it gels well with the rest of your website. You want customers to hop on your site for the first time and immediately understand what your brand is all about.
For example, say you’re a health food brand that focuses on natural products. Even a customer that had never previously heard of you will see and understand your brand’s purpose from a green logo with plants in the design and natural products for sale.
In order to best correlate your logo to your company’s cause, you have to first outline the goals of your brand.
What is your company’s mission statement? How can you portray that in the logo that you design? What words do you want to pop into your target customer’s head as soon as they see your logo?
Be sure to reach out to a professional logo design company. They’ll have the experience and know-how that you need to create the perfect logo for your brand.
Whether you knew it or not, the colours that you use in your logo, website, and so on will have a direct impact on how others perceive your brand. Colours send a subliminal message to your customers, so you want to make sure and get them right.
This is what’s referred to as colour psychology, and it plays a pivotal role in attracting your target audience to your brand.
Knowing what each colour means will help you find the appropriate colour psychology that you’re trying to send.
For example, if you’re looking to make your brand appear exciting or trendy, then you might choose the colour red, which exudes a youthful personality.
However, red might not be the appropriate colour for a financial institution or a lawn care company. For those types of businesses, you might choose the colour blue, which gives off a trustworthy vibe.
Knowing the colours of your logo before you design it will pay off in a big way. That way, the professional logo designer will create something that looks more fluid with the colours you’ve chosen.
The Power of Contrast
As powerful as colour psychology is to your logo design, you should ideally stick to one or two colours. If you use too many colours, then the logo might start to look confusing or even off-putting to your customers, which will repel them.
It’s important that you use contrast to your advantage. That way, your logo is always clearly-defined when placed up against a white or black background.
Some companies even take advantage of contrast by embedding subliminal symbols into their logo. For example, if you pay close attention to the FedEx logo, you’ll notice a white arrow in between the “E” and the “X”.
If you’re looking to find a balance between finding the right colours to define your brand and contrast, lean more towards the latter. Simply choose the colour that defines your company the closest, then move forward. You can always add more.
Let this be prefaced by saying that not all great logos have to include abstract images for their branding.
However, the proof is in the pudding. Companies such as Pepsi, Apple, and Adidas all benefit from an abstract logo that’s immediately identifiable. As soon as you see the logo, you know what company is behind it.
That makes for tremendous brand recall. If you express your interest in creating an abstract logo to your logo designer that you hire, they’ll be happy to help you out.
Make sure the logo captures a bit of the essence of your brand. For example, if you’re looking to exude professionalism and structure, then it’s almost essential to create a logo with sharp corners.
Remember, your website isn’t the only thing you should be considering when creating a logo design.
As your company grows, you’ll be placing that same logo on packaging, company merchandise, apps, business cards, shop front signs, and so much more. Because of that, the logo needs to look good on anything you place it on.
That’s why simplification is so important. If you choose a logo that’s only fitted for the top banner of your website, you’ll find it difficult (and expensive) to fit it on a coffee mug, branded pen, or any other type of promotional item you create.
Start the Process for Your Website Logo Design Today
Now that you have seen several key aspects of the best website logo design for your company, be sure to take these factors to heart.
Speaking of websites, make sure to read this article for many different tips on WordPress maintenance for your business. There you will learn how to get the most out of your website and keep it running smoothly, once you moved past the logo creation phase.
For more inquiries, please begin by filling out this form for a free quote for your logo design, web design, or any other service you need. We will be happy to assist you further.