If you’re looking to start your small business or branch out to a new method of digital marketing, then you’ve probably come across SEO as an option.
In today’s marketplace, search engine optimisation can help you place your brand in front of people you otherwise wouldn’t be able to.
However, it also helps with taking those leads that you generate and turn them into returning customers that you can build a relationship with.
There are several important things to know about before you begin. Here are several answers to common questions about SEO for small business. Consider these answers as you begin your marketing plan.
1. What is SEO?
Perhaps you’ve heard the term of SEO, but haven’t ever looked into the definition of what it is. Heck, maybe this is your first time hearing about it at all.
Search engine optimisation is the tireless pursuit by companies and marketers to push their brand out to the online marketplace through majorly passive tactics.
Those tactics include this such as optimising your website, prioritising high-quality content, using keyword strategies, external links, internal links, and so much more.
The end goal is to have the pages of your website (such as one of your articles) wind up on the top search results page of search engines such as Google.
These search engines use highly advanced algorithms in order to sort out what the site user should and shouldn’t see. The more optimised your website is, the higher up on the list it will end up.
This is why you’ve probably noticed that companies place a significant amount of focus on avoiding key errors such as web design mistakes that can have a negative effect on SEO rankings.
2. How Can You Research Your Market?
Anyone that’s asked about SEO before has probably been told to conduct a significant amount of research as you build your strategy.
How then can you perform that research? What does that include? Which avenues should you be looking down to organise your SEO tactics?
There are two main factors you should study to find these answers: 1) your competition and 2) your target buyers.
Find your target buyer by using best practices such as building buyer personas and learning more about where you can reach them. That will help you adjust your new SEO strategy accordingly.
Next up, study your competitors in the industry that use SEO to your advantage. You can even use their page links to perform keyword research for your content.
3. Should You Do SEO on Your Own?
While it’s certainly not impossible to create a successful search engine optimisation strategy by yourself, it might overwhelm you to do so. Especially considering all the other aspects of your business that you have to focus on.
Simply put, your competitors are more than likely outsourcing their SEO needs or at least teaming up with an SEO agency to some capacity.
There are things such as building your website (or redesigning it) with SEO in mind that need to be done if you want to land on Google’s top search results someday.
They can also help you with critical portions of the SEO process such as keyword research and backlinking your brand.
All in all, you’ll see the most improvements for your online presence when you place your brand in the hands of an experienced website building SEO agency.
4. How Long Until I See Results?
At the risk of sounding somewhat cliche, building your SEO presence is a marathon, not a sprint.
The first few months will be spent focusing on updating your website and reinventing it with search engine optimisation in mind. It will also focus on building a spider web of backlinking to your website.
However, you can still expect to see minor results within the first 3 months or so. SEO is different in the fact that, while it takes a while to get to the top, it’s self-rewarding once you’re there.
Once you’ve made it into Google’s top search results, you’re likely to stay there due to a majority of the people clicking on your site. They’ll never veer away from the results on the first page that Google provides them.
5. What Should I Provide for My Site Visitors?
This is the biggest factor. Your entire search engine optimisation strategy should be geared around providing the people with what they want. If you don’t, they’ll jump off your page faster than you can say “content”.
Those that visit your site have questions, similar to the way you had a question before clicking on this article.
Your job as an expert in your industry is to provide them with the answers to their questions and problems.
That doesn’t just mean to provide them with high-quality content, you also need to adhere to their rules. That means making your website mobile-friendly and easy for them to navigate.
Remember, make your website as straightforward as possible. If you’re struggling with this aspect of your business, then be sure to reach out for help with a website building agency.
SEO for Small Business: Build Your Online Presence Today!
Now that you’ve seen the answers to some of the biggest questions of SEO for small business, it’s time to take strides towards building your online presence!
Be sure to read this article to understand how proper Web Design can boost your SEO rankings.
For more inquiries, please feel free to reach out via our online contact form and we’ll be happy to assist you further.