Why is online website video experiencing such explosive, exponential growth? One reason for this notable trend is that Google’s search ranking algorithms take into account the amount of time that visitors spend on websites, and good videos have a tendency to engage website visitors, increasing the amount of time they spend on the website.
Improving search rankings is a prominent reason why online video is so hugely popular at the moment, but there’s far more to this trend than search rankings alone. Here are four more reasons why having video for your website is now a must.
Grab the Attention of Your Audience Right from the Very First Moment
A top quality video answers why you need website video as it can have the effect of grabbing your audience’s attention right from the get-go, so this will not only have the effect of reducing bounce rates, but also that of creating interest in the products and services promoted on your website.
You must be careful though, for as Web Video for websites can slow down the speed at which the page loads, you must make sure that your website has been designed to factor in this crucially important consideration.
As website design specialists, YZ DESIGNS can help you to enjoy the benefits of adding video to your website without experiencing a slowdown in the speed at which webpages load.
Increase Customer Conversion Rates
Video has proven particularly adept at helping consumers decide upon products and services. According to research conducted by Video Rascal, 85 percent of people surveyed said they’re more likely to buy a product or service when it’s accompanied by an ‘explainer video’, which is basically a video that explains what the product or service is about.
Share and Get More Attention
Using social media, like Facebook and Twitter, to link posts to your videos is an excellent way to get more attention by driving visitors to your website. This will in turn increase web traffic, and if your videos are engaging and interest visitors, it will also increase your search ranking, pushing your website higher on search results pages.
It’s the Future
Web Video for websites is the future and businesses that fail to recognise this trend will inevitably find themselves left in the wake of their competitors who recognise this and have acted upon the countless indicators that make this trend one to sit up and take notice of.
According to Cisco, video will represent 69 percent of all consumer-based internet traffic by 2017, while Nielsen, the American global information and measurement company, recently stated that 64 percent of marketers surveyed expect video to be the dominate content marketing strategy within the next few years.
With inbound marketing widely seen as the way of the future, having video for your website is a must. Get in touch with the website design specialists at YZ DESIGNS to discuss the benefits of adding video to your website – we’ve helped many businesses in Bristol and beyond prepare themselves for the future of content marketing and we can help your business prepare for the future too.