Hiring the right website designer is one of the smartest decisions you’ll ever make as a business owner. It will increase brand awareness and the conversion rate of your website. On the other hand, hiring the wrong web designer will only waste your money.
We don’t want to see this happen to you. That’s why we’ve written you this guide on how to choose the best web design company for your needs.
What follows are the 6 most important factors you need to consider when comparing web design services. For example, some web designers only design for appearance while others design for performance. We’ll teach you how to spot the difference and how to find a designer that fits into your budget.
Learn all these and more essential tips for choosing a website designer by reading this guide.
1. Make Sure the Website Designer Fits Into Your Budget
You may have an idea of how much you want to spend on website design. If so, there are two things you need to make sure of.
First, increase the amount you had in mind. You can’t afford to skimp when it comes to website design. After all, a website designer who knows what they’re doing will increase your website’s conversion rate along with loads of other important metrics.
Secondly, expect to pay even more. What we mean is that the initial quote/the services you order might not be enough.
You may find that there are some important add-ons you hadn’t considered before you started this redesign project. Also, in any industry, quotes don’t always accurately reflect the final price.
In any case, you also need to find out exactly how the website design company calculates the price. Find out what fees apply, what exact services you’re paying for, and how the final price may increase.
2. What Services, Exactly, Are You Paying For?
Beyond pricing considerations, it’s important to know exactly what the design company is doing for you. To be blunt, some companies will literally hand you a design, as in mere concept art.
That is, you get a picture and nothing more. Such companies don’t actually do any coding to build the site, nor do they redesign your current one.
Most likely, you are looking for a web designer who will actually implement the design they come up with. So, get a clear list of the services the prospective design company is performing for your project.
3. Performance vs Appearance
Here’s another important aspect of website design that not all web designers provide: increased website performance. Your web designer might have the knowledge to create a beautiful design and code it into your website. But do they know the first thing about SEO, conversion rates, or sales funnels?
If not, then they really aren’t going to do you much good. What does it matter how pretty your website is if it fails at all these goals?
If you want to get your money’s worth, you need a designer who designs for function as well as appearance. To know for sure before you hire, ask. Find out what they know and have them give examples as proof.
4. Do They Have Experience in Your Field?
Speaking of proof, what kind of experience does the web designer have? Namely, if they’ve never designed for your industry before, they’re probably not familiar with your particular target audience.
In order to boost the success of your business, you need a website designer who understands your business. The best way to determine this is to, again, ask them for references and examples of their previous work. After viewing this evidence, you should be able to see for yourself if the web design company is right for your type of business.
5. Do They Offer Support, Too?
What happens when the design they code into your website starts glitching? Or, what if it seems to be very susceptible to cyberattacks and data breaches.
These are huge problems that could potentially destroy your company. And, if your contract with the web designer ends after they publish the redesigned site, these issues are your problem. Fortunately, there are some website designers that offer support after the design is implemented.
But this is not something that all website design companies offer. Still, as you can see, you might want to make sure the designer you choose does offer this support.
6. How Long Will the Design Project Take?
One last point to consider is how long the website design project will take. This is especially important if the designer you hired charges by the hour/day.
Although, you also want to beware of a company that promises suspiciously fast results. If they promise the project will be completed in one or two days, they might be using a premade template. In other words, they’re not creating a design that’s specifically tailored to help your business succeed.
Another important thing to find out is whether or not your site will experience any interruption during this design project. If so, make sure your company is prepared for this.
Look For These Factors When Choosing a Website Designer
Remember: when you choose a website designer, you determine how successful the online face of your business is. Find the best web designer for you by following the advice in this guide.
Of course, we know a thing or two about web design, too. If you have questions about our web design services or would like to request a quote, please contact us here.