Are you a small business owner with an e-commerce website? Do you wonder if your website is working optimally or not?
If so, then you need to maintain your site regularly. But how can you do that when you’re already so busy with your successful business?
Don’t worry we’ve got you covered. Keep reading to learn all about what is entailed in regular website maintenance and how to effectively outsource this vital task so it doesn’t end up at the bottom of your never-ending to-do list.
Why Your E-Commerce Website Needs Proper Maintenance
The best e-commerce websites are secure, user-friendly, and fast-loading. Can you honestly say your website is performing on all these levels to the best of their ability? If not, then you need better maintenance for your site.
Proper maintenance does three key things for your site and your business. Here are three things a properly maintained website can ensure:
- keep it secure
- provide a great user experience
- save money in the long run
Would you rather pay a small maintenance fee each month and know your site is secure? Or, would you rather wait and hope nothing goes wrong and then need to spend thousands if your site gets hacked?
Choose to save money in the long with a monthly maintenance plan so you can keep your e-commerce website secure. And at the same time you know you’re giving your customers the best user experience possible without broken links or outdated plugins.
What Does Proper Maintenance Mean?
There are several layers to website maintenance. A quality monthly maintenance plan will include ensuring your site doesn’t have any broken links. Additionally, it will include updating any software or plugins that have released newer versions.
A slow website can cost you and your e-commerce business thousands of dollars in lost sales. Regular maintenance of your site will ensure that you have a fast loading speed so you can offer the best experience for your customers.
Lastly, your website isn’t a set-it-and-forget-it system. You need to constantly monitor its security, take backups, and ensure you don’t have any downtime. If you don’t have the time to do this yourself, then you need to consider outsourcing this vital component of your successful business.
As you can see, regular website maintenance is important for any e-commerce website development. You aren’t done with your website once you’ve launched it, in fact, you’ve only just begun the work.
How to Choose the Right Maintenance Plan for You and Your Business
You have a successful business to focus on. You don’t have time to worry about maintaining your website. But, as you can see this is an important and integral element in your e-commerce business.
This is why you should consider outsourcing your website maintenance. Several companies offer regular monthly plans to ensure that your site is running smoothly and properly.
If you do outsource your website maintenance you need to know what you’re looking for. This will ensure that you are getting what you pay for and aren’t paying too much for services you don’t need.
When working with an agency that provides a monthly service such as a maintenance plan you want to know what you’re paying for. This is why any company that you choose to work with should have transparent and monthly communication in place to show you what they’ve done for you that month.
This report should include whether or not your site had any downtime. It should also include any scheduled backups that they take as part of your plan and how often they do this for you. And it should inform you about any updates that were made to your software or plugins on your site.
Regular monitoring isn’t enough. You need to receive monthly reports and performance data so you can be sure your business is running smoothly every day.
Transparent Payment Options
You’re running a successful online shopping website, you wouldn’t ask your customers to purchase something from your product line without knowing the price. But unfortunately, many online services aren’t up-front about their pricing structure.
You need to know this before you sign any long term contract. Do they charge a flat rate whether you use their services or not? Do they charge you a minimum number of hours each month and then let you roll-over any that weren’t used? Do they offer discounts on emergency services to their monthly members?
These are all questions you should be asking. And if any company you talk with doesn’t want to disclose this information, move on to somebody who will. Here at YZ Designs, we’re are very open with what our packages include as well as our pricing structure.
When you find the right company that offers the services you need and has these two key features, then you’re ready to take website maintenance off your to-do list and get back to working on your business.
Keep Your Website Running Efficiently With Regular Maintenance
These days everybody is online. And your e-commerce business should be doing great business. If you feel like your website is slowing your success down, then you need to run regular maintenance.
Don’t let this become overly complicated or overwhelming. Instead, outsource the maintenance of your e-commerce website to a professional such as YZ Designs.
We’re here to help you ensure that your website is helping your business succeed not hinder it. So, if you’re ready to get your free quote, we’re here to show you how we can improve your website and grow your business to the level you’ve always dreamed it could be.