As of 2020, there are more than 1.74 billion websites on the internet. A lot more are created every day. That makes the competition for traffic extremely stiff, especially for business websites looking to attract potential clients.
So, what do you do to make your website stand out in a sea of already established business websites? The most effective way is to make sure that your website is visible in the top search engine result pages (SERPS).
That’s why UX is important. Also known as user experience, UX focuses on customer satisfaction by giving them the most pleasant experience when they visit your website.
So, what exactly is user experience? How can it benefit your business website? More importantly, how can you create the best user experience for your website and start to attract more traffic?
These are some of the issues we discuss in this comprehensive guide. Read on to learn more.
What Is User Experience (UX)?
User experience (UX) refers to any interaction someone makes with a product or service. The user experience design considers all elements involved in shaping the experience the user has. It focuses on how the user feels and how easy it is for the user to fulfil tasks using the design.
The ultimate goal of UX design is to create an easy, pleasing, efficient, and relevant experience for the user. The UX designer’s responsibility is to integrate market research, strategies, product development, and design to create the best UX for services and processes.
Why UX Is Important
In a world where interfaces are rapidly growing, UX design is more important than ever before. As we pointed out before, UX is the ergonomics of your business website. But why should you put user experience at the heart of your website design?
Below, we outline six top reasons.
1. Increased Traffic
Optimized UX helps keep users engaged. The more they enjoy your website, the likelier they are to visit it in the future. Even better, these users share your content on other sites, which attracts more visitors to your website.
One of the goals of a UX web design is to make your website mobile-friendly. A mobile-friendly website is one that’s formatted to display on devices like smartphones and tablets.
But why should you care about having a mobile responsive website?
Well, most internet users today use their mobile devices to read and respond to email, read the news, interact with people on social media, and so on. By 2025, 72.6% of all internet users will access the internet solely through their smartphones. That’s a staggering 3.7 billion web users you won’t be able to reach if your website isn’t mobile responsive.
3. Improved SEO
Search engine optimization (SEO) aims to improve your rankings on search engine result pages. UX has a powerful effect on your SEO rankings because the metrics search engines use to rank websites can be improved through better UX design. These metrics include mobile-responsiveness, load speed, menu and header layout, URL structure, and so on.
Web pages that keep users engaged will generally rank highly on search engines. That’s because these pages have a higher dwell time, and search engines interpret that to mean that these websites are top quality.
4. Enhanced Business Leads
The ultimate goal of any company is to generate revenue. That’s why your business website should have content that makes it easy for customers to make a purchasing decision. If they decide to make a purchase, they should be able to do so without any unnecessary hurdles.
A UX developer takes the time to understand your business thoroughly. This way, they can work on it to maximise customer bookings. The designer helps develop an outstanding web design that helps visitors find exactly what they’re looking for.
5. Better Site Usability
Good user experience design puts the right information in the right place, making it easy for users to find exactly what they’re looking for. This helps them know that they’re in the right place.
Always be sure to provide options, so users have the freedom to choose what action they want to take. UX designers use information architecture to organise content in a way that is best perceived and utilised by the brain.
6. More Credibility
Ultimately, your website is as good as its credibility. Can users trust your website? If they can, then you’ll have no problem attracting more traffic, generating leads, and making sales.
So which websites do users trust? Websites with top quality content, fast load times, easy navigation, mobile responsiveness, and browser consistency are credible. UX design aims at achieving these features.
How to Improve UX
The majority of web users will immediately abandon your website if they find the layout or content unappealing. Fortunately, improving your website’s user experience is something you can achieve if you set your mind on it. Of course, you can always enlist the help of a seasoned UX designer to help you get there more quickly.
So, what should you do to improve your site’s user experience?
Start by allowing enough white space. This alone boosts user attention by up to 20%. Pay attention to page speed, too, as most users will abandon a page that takes longer than five seconds to load.
Ensure that your content has catchy and targeted headlines. Break text into short paragraphs and use subheadings to increase its readability. Include original images and short videos on your website to make it more appealing to readers.
Make it easy for users to make a decision by creating clear and appealing calls to action. Remember to keep updating your website, so your content stays relevant and up-to-date.
Great UX Can Elevate Your Website to the Next Level
The primary goal of any business with an online presence is to satisfy their online customers by offering them what they’re looking for. Many businesses now realise why UX is important in boosting user engagement. By investing in excellent user experience, any business can start to notice an increase in web traffic, lead times, and conversions.
Would you like help with your website design? Contact us today to see what we offer.