66% of marketers consider search engine optimisation (SEO) their top priority. SEO helps websites appear higher on search engines like Google based on keywords and content. The higher you rank, the more customers will find your business online!
However, many companies don’t realise that a few web design mistakes could have a major impact on their SEO ranking.
Don’t let your website cause your ranking to plummet. Instead, keep reading to discover which mistakes you’re making. Then, use our web design and SEO tinks to give your ranking the boost it needs.
Improve your website and SEO with these tips!
Common Web Design Mistakes
50% of all website traffic starts on a search engine. If visitors find your layout or design unappealing, however, many of those visitors will leave. In fact, 75% of internet users will make assumptions about a company’s credibility based on their website alone.
When someone visits your site, only to leave without clicking around, it increases your bounce rate. A higher bounce rate could cause your SEO rankings to drop. A lower SEO makes it more difficult for people to find you when searching for your product or service.
Don’t make a bad first impression with potential customers. Instead, keep an eye out for these common web design mistakes on your site.
First, take a look at your text. Is the text easy to read, or is the combination of colours and fonts distracting? Are you squinting, zooming, or scratching your head trying to understand the text?
Many people take the time to choose funky, creative thoughts that seem unique and eye-catching. However, many of these fonts can end up difficult to read.
If people can’t read your text, they’ll fail to learn about your product or services. When someone finds it difficult to read your content, they’ll bounce.
Instead, it’s important to choose font families, colours, and sizes that are easy to read.
Try to avoid wild neon shades, too. Instead, use contrasting colours to make sure your text stands out from your background. When in doubt, black text on a white background is a good way to go.
Don’t forget to ensure links stand out as well! Put links in a different colour than normal text to gain more clicks.
Make sure to use a light background with a darker text, or vice versa. If you want to get a little more creative than black and white, use Google’s colour tool to evaluate visual accessibility.
2. Colour Psychology
Did you know certain colours can impact a person’s mood? We even draw certain associations with different shades. Here are a few examples:
- Yellow conveys optimism, clarity, and warmth
- Orange is friendly, cheerful, and confident
- Red conveys excitement, boldness, and youthfulness
- Purple is creative, imaginative, and wise
- Blue communicates trust, dependability, and strength
- Green is peaceful, healthy, and conveys growth
- Grey relays balance and calm
You can use these colours within your brand colour scheme and on your website. The right colours will accentuate the emotions behind your brand.
The wrong colours, however, can scare people off. Harsh, intense colours can sometimes make it more difficult to look at your pages.
Again, this could impact your bounce rate.
Using the right colours on buttons, however, can improve your clickthrough rate. A higher clickthrough rate can have a positive impact on your SEO.
One of the biggest website design mistakes companies make is forcing a lot of content onto the page. Clutter can make people feel exhausted before they even read your content.
Instead, clear out the clutter and use white space to your advantage.
White space helps break up imagery and text, improving readability.
Do a dozen pop-ups appear when someone visits your site? Those pop-ups could frustrate visitors into leaving.
Instead, give people a few seconds to explore your site uninterrupted. Then, make sure your pop-up appears at the right time. For example, you can have pop-ups appear when someone tries to leave, which can help improve your clickthrough rate.
How will people explore your website if the navigation is difficult to understand (or even nonexistent)? When there’s no way to get around, people will leave.
An organised, easy-to-follow navigation menu, on the other hand, will encourage people to explore.
Google loves hierarchical page structure, too, which can help your SEO rankings.
Improvements You Can Make
Now that you know which web design mistakes to avoid, here are a few improvements you can make.
In addition to the tips we sprinkled in above, you want to make sure your site is easy-to-use. Improving useability will encourage people to explore your site.
If it’s hard to navigate and click around, on the other hand, they’ll take their business elsewhere.
Take the time to click around your own website. Is there a clear CTA button on the page? What about a form?
Make sure your site is secure as well. Otherwise, you’re leaving your visitor’s personal information vulnerable to hackers.
Google will check to make sure you have an SSL certificate. If not, it could impact your ranking.
2. Load Time
No one wants to wait for a page to load. At this point, users expect pages to load quickly. A positive user experience (UX) prioritises speed and convenience, meaning your site needs to as well.
Use Google’s PageSpeed Insights to determine what’s slowing your site. You might need to compress images or update a plugin.
Picking up the speed can boost your rankings as well.
3. Bounce Rate
Why are people leaving your website without clicking around? Google takes notice of the entry and exit times when it considers SEO rankings.
Make sure your site is organised, well designed, and easy to understand. A clean page will encourage people to explore. Create opportunities for people to click around, too, such as links, buttons, and forms.
Google looks for unique content that’s relevant to its users. Duplicate content on your website could harm your rankings.
Make sure to clear away any duplicate pages. You should also avoid broken links, which can impact your SEO rankings, too. Instead, use redirects to clean up your missing content.
Google now uses mobile-first indexing to determine where your website’s SEO rankings. If your website isn’t mobile-optimised or responsive, you’re likely losing customers.
When your site doesn’t adjust for smaller screens, users will have to zoom and pinch to see everything. That can frustrate visitors into leaving.
Use Google’s Mobile-Friendly Test to make sure your site is optimised. If it’s not, Google will provide you with tips to improve your web design and SEO.
Avoid These Web Design Mistakes: 5 Ways to Improve Online SEO
Give your SEO ranking the boost it needs! By avoiding these web design mistakes, you can rank higher, reach more customers, and keep your business growing!
Ready to get started? Get a quote from our team today!